{"id":2114,"date":"2017-03-03T09:29:11","date_gmt":"2017-03-03T09:29:11","guid":{"rendered":"https:\/\/www.cityfalcon.ai\/blog\/?p=2114"},"modified":"2023-04-18T16:06:57","modified_gmt":"2023-04-18T16:06:57","slug":"snap-ipo","status":"publish","type":"post","link":"https:\/\/www.cityfalcon.ai\/blog\/de\/market-news-analysis\/snap-ipo\/","title":{"rendered":"SNAP IPO \u2013 ist der Hype um die Substanz"},"content":{"rendered":"

Snapchat beendet seinen ersten Handelstag an der NYSE bei $24,48, etwa 44% h\u00f6her als sein Preis von $17, bei einer Marktkapitalisierung von $28bn, Ok, der SNAP-IPO ist ein weiterer Tech-Mega-IPO mit vielen Erwartungen \u2013 aber was nun \u2013 geht es von hier nach Norden oder S\u00fcden? Einige Hinweise:<\/p>\n

1) Das Wachstum der Benutzerbasis ist wackelig. Die Benutzerbasis verdreifachte sich von 46 Mio. Benutzern im 1. Quartal 2014 auf 122 Mio. im 1. Quartal 2016. Umwerfend! Aber nach einem durchschnittlichen Wachstum von 15 Millionen t\u00e4glichen aktiven Nutzern (DAU) f\u00fcr die ersten drei Quartale des Jahres 2016 meldete es f\u00fcr das vierte Quartal 2016 nur d\u00fcrftige 5 Millionen DAU. Hoher Nutzerbasiseffekt oder verst\u00e4rkter Wettbewerb? Tempor\u00e4rer Ausrei\u00dfer oder fehlerhaftes Gesch\u00e4ftsmodell?
\n2) Die Konkurrenz ist beeindruckend und richtet sich an Modefans der Altersgruppe (Teenager). Da das ressourcenreiche Instagram von Facebook problemlos mit den Funktionalit\u00e4ten von Snapchat mithalten kann, ist seine Wettbewerbsbarriere definitiv niedrig. Und wenn es aus der Mode kommt?
\n3) Die Kostenstruktur ist hoch \u2013 es verwendet ausgelagerten Speicher, f\u00fcr den es \u00fcber f\u00fcnf Jahre $2bn an Googles Cloud zahlt. Angesichts der Tatsache, dass Rechenleistung einen gro\u00dfen Teil der Umsatzkosten ausmacht, wird ein ausgelagertes Modell langfristig tragf\u00e4hig sein oder ein Abh\u00e4ngigkeitsrisiko darstellen, insbesondere wenn Instagram Server seiner Muttergesellschaft verwendet.
\n4) Skyhigh-Bewertung ohne Stimmrechte. Es ist vorerst ein gro\u00dfer Geldverlierer mit Verlusten, die von $373mn im Jahr 2015 auf $514mn im Jahr 2016 gestiegen sind. Und es notierte mit einem P\/S von ~60x. Das ist viel zu viel, um f\u00fcr keine Gewinne in den B\u00fcchern und keine Aktion\u00e4rsrechte zu zahlen
\n\u00dcberschattet der Hype die Substanz?<\/p>\n

Folgen Sie den Nachrichten auf Snapchat hier<\/a><\/p>\n

 <\/p>\n

\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Snapchat beendet seinen ersten Handelstag an der NYSE bei $24,48, etwa 44% h\u00f6her als sein Preis von $17, bei einer Marktkapitalisierung von $28bn, Ok, der SNAP-IPO ist ein weiterer Tech-Mega-IPO mit vielen Erwartungen\u2026 Weiterlesen \u2192<\/a><\/p>","protected":false},"author":1,"featured_media":2115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[210],"tags":[164],"class_list":["post-2114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-analysis","tag-stock-market-news"],"yoast_head":"\nSNAP IPO: Hype Overshadowing Substance..<\/title>\n<meta name=\"description\" content=\"Snap IPO debuted today. 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