{"id":2940,"date":"2017-06-22T04:55:44","date_gmt":"2017-06-22T04:55:44","guid":{"rendered":"https:\/\/www.cityfalcon.ai\/blog\/?p=2940"},"modified":"2017-12-19T14:22:54","modified_gmt":"2017-12-19T14:22:54","slug":"amazons-whole-foods-acquisition","status":"publish","type":"post","link":"https:\/\/www.cityfalcon.ai\/blog\/de\/market-news-analysis\/amazons-whole-foods-acquisition\/","title":{"rendered":"Amazons \u00dcbernahme von Vollwertkost ein Game Changer? \u00dcberspringe die Waffe noch nicht.."},"content":{"rendered":"

Amazon gab letzte Woche seine Absicht bekannt, Whole Foods f\u00fcr ~14 Milliarden zu \u00fcbernehmen. Die \u00dcbernahme w\u00fcrde den Vorsto\u00df von Amazon in den station\u00e4ren Bereich einleiten, eine Umkehrung des aktuellen E-Commerce-Trends, der die Einzelhandelsbranche erfasst. Die Aktien von Lebensmitteleinzelh\u00e4ndlern erlitten nach der Ank\u00fcndigung einen R\u00fcckschlag \u2013 die Aktien von Walmart, CostCo, Target, Kroger fielen, w\u00e4hrend die Aktien von Amazon und WholeFoods stiegen<\/p>\n

Was ist drin f\u00fcr Amazon?<\/strong><\/p>\n

Amazon k\u00f6nnte Zugang zu dem Vertriebsnetz von Whole Foods mit \u00fcber 400 Gesch\u00e4ften erhalten und es nutzen, um seine Fulfillment-Zentren\/Abholorte zu erweitern. Es k\u00f6nnte seinen Kundenstamm erweitern, indem es Online-Offline-Synergien erschlie\u00dft.<\/p>\n

Wie wird es die Einzelhandelslandschaft ver\u00e4ndern? Wer profitiert?<\/strong><\/p>\n

Die direkten Nutznie\u00dfer des Deals w\u00e4ren die Kunden, da ein verst\u00e4rkter Wettbewerb bessere Dienstleistungen zu wettbewerbsf\u00e4higen Preisen bringen w\u00fcrde. Aber der Deal ist eine schlechte Nachricht f\u00fcr die Konkurrenten von Amazon, die durch verst\u00e4rkte Preisk\u00e4mpfe einen weiteren Druck auf ihre Margen sehen w\u00fcrden. Am st\u00e4rksten betroffen w\u00e4ren die kleineren Lebensmittelgesch\u00e4fte mit begrenzter Gr\u00f6\u00dfe und finanzieller Flexibilit\u00e4t.<\/p>\n

Versteckte Vorbehalte<\/strong><\/p>\n

Der Deal w\u00fcrde Amazon zu einem Mega-Anbieter f\u00fcr alle Kundenbed\u00fcrfnisse machen und damit die systemischen Risiken erh\u00f6hen. Dies k\u00f6nnte in Zukunft kartellrechtliche Probleme ausl\u00f6sen. Da die Aktienkurse von Whole Foods \u00fcber dem Angebotspreis von Amazon von $42 gehandelt werden, bleiben M\u00f6glichkeiten f\u00fcr einen Bieterkrieg von anderen Spielern\/Konkurrenten auf dem Markt. Es ist noch kein beschlossenes Gesch\u00e4ft!<\/p>\n

Unabh\u00e4ngig davon, ob und wann der Deal zustande kommt, hat die Verschmelzung von Online- und Offline-Modellen durchaus neue M\u00f6glichkeiten der Durchg\u00e4ngigkeit jenseits der vom station\u00e4ren Lebensmitteleinzelhandel dominierten Landschaft aufgezeigt<\/p>\n

Lesen Sie mehr \u00fcber Aktien von Amazon und Whole Foods hier<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Amazon gab letzte Woche seine Absicht bekannt, Whole Foods f\u00fcr ~14 Milliarden zu \u00fcbernehmen. Die \u00dcbernahme w\u00fcrde den Vorsto\u00df von Amazon in den station\u00e4ren Bereich einleiten, eine Umkehrung des aktuellen E-Commerce-Trends, der die Einzelhandelsbranche erfasst. Die Aktien des Lebensmitteleinzelhandels erlitten einen R\u00fcckschlag nach der Ank\u00fcndigung\u2026 Weiterlesen \u2192<\/a><\/p>","protected":false},"author":1,"featured_media":2942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[210],"tags":[164],"class_list":["post-2940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-analysis","tag-stock-market-news"],"yoast_head":"\nAmazon's acquisition of wholefoods a game changer? 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