{"id":2093,"date":"2017-03-23T23:58:36","date_gmt":"2017-03-23T23:58:36","guid":{"rendered":"https:\/\/www.cityfalcon.ai\/blog\/?p=2093"},"modified":"2017-12-19T14:31:14","modified_gmt":"2017-12-19T14:31:14","slug":"nikes-q3-earnings","status":"publish","type":"post","link":"https:\/\/www.cityfalcon.ai\/blog\/es\/market-news-analysis\/nikes-q3-earnings\/","title":{"rendered":"Informe de ganancias de Nike para el tercer trimestre: esto es en lo que debe enfocarse"},"content":{"rendered":"<style>\n.wp-caption {<br \/>\nmax-width: 100% !important;<br \/>\n}<br \/>\n iframe {<br \/>\nmax-width: 100%; hight: auto;<br \/>\n}<br \/>\n<\/style>\n<p>Nike publicar\u00e1 las ganancias del tercer trimestre de 2017 ma\u00f1ana. A pesar de ser un jugador dominante en la industria de la indumentaria deportiva, la acci\u00f3n tuvo un rendimiento inferior al \u00edndice S&amp;P 500 el a\u00f1o pasado, ya que se enfrent\u00f3 a la creciente competencia de Under Armour (zapatillas de baloncesto) y Adidas (zapatillas de moda).<\/p>\n<p>En el informe de ma\u00f1ana, se podr\u00edan analizar las siguientes \u00e1reas clave para medir el desempe\u00f1o futuro<\/p>\n<p>1) Crecimiento en los mercados norteamericanos<\/p>\n<p>Un punto delicado durante el segundo trimestre de 2017 fue la disminuci\u00f3n de 4% en pedidos futuros para el mercado clave de Am\u00e9rica del Norte. La compa\u00f1\u00eda ha tomado varias iniciativas como redise\u00f1ar productos (categor\u00eda de baloncesto), introducir nuevas innovaciones (Air VaporMax, suela ZoomX) e invertir en mejorar la experiencia minorista (Nike Soho, NikeTown 5th Ave). Se espera que estas iniciativas mejoren los ingresos para la regi\u00f3n y ayuden a recuperar la participaci\u00f3n de mercado perdida.<\/p>\n<p>2) Crecimiento del canal DTC y su impacto en los m\u00e1rgenes<\/p>\n<p>Nike est\u00e1 reduciendo conscientemente su dependencia de los minoristas e invirtiendo en el desarrollo de su canal de ventas DTC (Direct to Customer) (plataforma en l\u00ednea y tiendas minoristas). Los ingresos de DTC aumentaron 23% a\u00f1o contra a\u00f1o durante el segundo trimestre de 2017. Un mayor control sobre el canal le da una mayor flexibilidad en las decisiones de precios e inventario y ayuda a mejorar los m\u00e1rgenes.<\/p>\n<p>3) Impacto de la moneda<\/p>\n<p>Los mercados extranjeros han estado impulsando significativamente su crecimiento \u00faltimamente, y la mayor\u00eda de los segmentos registran un crecimiento de dos d\u00edgitos sobre una base de moneda neutral. Pero el d\u00f3lar en alza ha tenido un impacto significativo en los ingresos. Si bien sus ingresos totales en el segundo trimestre crecieron 8% sobre una base de moneda neutral, el crecimiento cay\u00f3 a 6% sobre una base de moneda constante. En el futuro, se espera que contin\u00faen los vientos en contra de las divisas y pueden afectar las previsiones de crecimiento futuro.<\/p>\n<div id=\"attachment_2095\" style=\"width: 809px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2017\/04\/17362750_1418625558169359_8020618853826996543_n.png\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-2095\" style=\"max-width: 100%; height: auto;\" class=\"size-full wp-image-2095\" src=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2017\/04\/17362750_1418625558169359_8020618853826996543_n.png\" alt=\"\" width=\"799\" height=\"295\" srcset=\"https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2017\/04\/17362750_1418625558169359_8020618853826996543_n.png 799w, https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2017\/04\/17362750_1418625558169359_8020618853826996543_n-300x111.png 300w, https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2017\/04\/17362750_1418625558169359_8020618853826996543_n-768x284.png 768w, https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2017\/04\/17362750_1418625558169359_8020618853826996543_n-600x222.png 600w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><p id=\"caption-attachment-2095\" class=\"wp-caption-text\">Fuente de la imagen: Google Finance<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Nike publicar\u00e1 las ganancias del tercer trimestre de 2017 ma\u00f1ana. A pesar de ser un jugador dominante en la industria de la indumentaria deportiva, la acci\u00f3n tuvo un rendimiento inferior al \u00edndice S&amp;P 500 el a\u00f1o pasado, ya que se enfrent\u00f3 a la creciente competencia de Under Armour (zapatillas de baloncesto) y Adidas (zapatillas de moda). En\u2026 <a class=\"more-link\" href=\"https:\/\/www.cityfalcon.ai\/blog\/es\/market-news-analysis\/nikes-q3-earnings\/\">Seguir leyendo \u2192<\/a><\/p>","protected":false},"author":1,"featured_media":2094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[210],"tags":[164],"class_list":["post-2093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-analysis","tag-stock-market-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike&#039;s Q3 Earnings<\/title>\n<meta name=\"description\" content=\"Nike will post Q3&#039;17 earnings tomorrow. 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Despite being a dominant player in the sports apparel industry, the stock underperformed...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/\" \/>\n<meta property=\"og:site_name\" content=\"CityFALCON Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cityfalconfollow\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-23T23:58:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-19T14:31:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cityfalcon.com\/blog\/wp-content\/uploads\/2017\/04\/feet-1840619_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruzbeh Bacha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cityfalcon\" \/>\n<meta name=\"twitter:site\" content=\"@cityfalcon\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruzbeh Bacha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/\"},\"author\":{\"name\":\"Ruzbeh Bacha\",\"@id\":\"https:\/\/www.cityfalcon.ai\/blog\/#\/schema\/person\/adaf6e70ee43cd981606acd8ec46cecd\"},\"headline\":\"Nike Earnings Report for Q3 &#8211; here is what to focus on\",\"datePublished\":\"2017-03-23T23:58:36+00:00\",\"dateModified\":\"2017-12-19T14:31:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/\"},\"wordCount\":272,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cityfalcon.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2017\/04\/feet-1840619_1280.jpg\",\"keywords\":[\"stock market news\"],\"articleSection\":[\"Market News and Analysis\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/\",\"url\":\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/\",\"name\":\"Nike's Q3 Earnings\",\"isPartOf\":{\"@id\":\"https:\/\/www.cityfalcon.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/fr\/market-news-analysis\/nikes-q3-earnings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2017\/04\/feet-1840619_1280.jpg\",\"datePublished\":\"2017-03-23T23:58:36+00:00\",\"dateModified\":\"2017-12-19T14:31:14+00:00\",\"description\":\"Nike will post Q3'17 earnings tomorrow. 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