{"id":228,"date":"2015-10-16T09:16:52","date_gmt":"2015-10-16T09:16:52","guid":{"rendered":"http:\/\/blog.cityfalcon.com\/?p=228"},"modified":"2017-10-05T11:53:35","modified_gmt":"2017-10-05T11:53:35","slug":"how-a-25-investment-converted-our-developers-into-marketers","status":"publish","type":"post","link":"https:\/\/www.cityfalcon.ai\/blog\/es\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/","title":{"rendered":"C\u00f3mo una inversi\u00f3n $25 convirti\u00f3 a nuestros desarrolladores en especialistas en marketing"},"content":{"rendered":"<br \/>\n<style>\n.wp-caption {\nmax-width: 100% !important;\n}\n iframe {\nmax-width: 100%; hight: auto;\n}\n<\/style>\n<p><span style=\"font-weight: 400;\">En una startup con recursos limitados, las especificaciones detalladas para sus desarrolladores son un lujo. Al mismo tiempo, sin las especificaciones adecuadas, es posible que los desarrolladores no creen lo que realmente es \u00fatil para nuestros clientes. Para resolver este problema, decidimos probar algo y, afortunadamente para nosotros, funcion\u00f3 muy bien.<\/span><\/p>\n<p><strong>Aprendiendo de un pub brit\u00e1nico<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Al vivir en el Reino Unido, donde no tenemos una cultura de propinas, not\u00e9 que cuando alguien propina en un pub, el camarero toca una campana. La esperanza es que al celebrar una propina grande y dejar que todos sepan: 1) los bebedores pueden dejar propinas mayores y 2) el personal recibe un recordatorio de que pueden obtener propinas si hacen un buen trabajo. \u00a0<\/span><\/p>\n<p><strong>Nuestro objetivo de marketing<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A <a href=\"http:\/\/hubs.ly\/y0WTfv0\" target=\"_blank\" rel=\"noopener noreferrer\">CityFALCON<\/a>, estamos contentos con los visitantes \u00fanicos mensuales que hoy ascienden a 4.5K por mes. Trabajando a trav\u00e9s del embudo, quer\u00edamos convertirlos en usuarios registrados y luego activos. Mi objetivo para el equipo era llegar a 1000 usuarios registrados (esto puede no parecer mucho para otros en el espacio del consumidor, pero creemos que es un buen comienzo para un producto fintech). \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que compramos esta campana $25 para el equipo en julio.<\/span><\/p>\n<p><a href=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2015\/10\/IMG_1600.jpg\"><img fetchpriority=\"high\" decoding=\"async\" style=\"max-width: 100%; height: auto;\" class=\"alignnone size-large wp-image-229\" src=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2015\/10\/IMG_1600-1024x703.jpg\" alt=\"IMG_1600\" width=\"676\" height=\"464\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">La idea era sencilla. Cada vez que tenemos un nuevo registro, alguien del equipo toca una campana para que los dem\u00e1s en la sala lo sepan. Un d\u00eda en el que no escuchaba la campana varias veces al d\u00eda, el equipo sab\u00eda que ten\u00eda que hacer algo. Adem\u00e1s, no quer\u00edas estar en esa sala de llamadas cuando aparecimos en Product Hunt. <\/span><\/p>\n<p><strong>\u00bfFuncion\u00f3 realmente? 1000 inscripciones beb\u00e9! \ud83d\ude42<\/strong><\/p>\n<p><a href=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2015\/10\/Slide1.jpg\"><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" class=\"alignnone size-full wp-image-250\" src=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2015\/10\/Slide1.jpg\" alt=\"Slide1\" width=\"720\" height=\"540\" srcset=\"https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/Slide1.jpg 720w, https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/Slide1-300x225.jpg 300w, https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/Slide1-600x450.jpg 600w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><strong>\u00bfC\u00f3mo ayud\u00f3 realmente la campana?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Es mucho m\u00e1s f\u00e1cil cuando tiene una aplicaci\u00f3n de c\u00e1mara y todos pueden entender el producto, pero cuando es un producto financiero, los desarrolladores pueden tener dificultades para entenderlo. Despu\u00e9s de comenzar a usar la campana, nuestros desarrolladores pasaron m\u00e1s tiempo en el sitio como usuarios y trataron de ver si hay formas de convertir el tr\u00e1fico en registros. El equipo comenz\u00f3 a pensar como usuarios, se le ocurrieron ideas de incorporaci\u00f3n y conversi\u00f3n, y el equipo de desarrollo trabaj\u00f3 m\u00e1s estrechamente con el equipo de marketing que nunca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tuviera un trabajo corporativo, me habr\u00eda costado experimentar con tales ideas. Pero gracias a Dios somos una empresa emergente, estamos ansiosos por experimentar y listos para fallar si es necesario. \u00a1Esta vez celebramos! \ud83d\ude42<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>En una startup con recursos limitados, las especificaciones detalladas para sus desarrolladores son un lujo. Al mismo tiempo, sin las especificaciones adecuadas, es posible que los desarrolladores no creen lo que realmente es \u00fatil para nuestros clientes. Para resolver este problema, decidimos probar algo\u2026 <a class=\"more-link\" href=\"https:\/\/www.cityfalcon.ai\/blog\/es\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\">Seguir leyendo \u2192<\/a><\/p>","protected":false},"author":1,"featured_media":254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[17,3],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-startup-journey","tag-investment","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How $25 Investment Converted Our Developers Into Marketers<\/title>\n<meta name=\"description\" content=\"In a start-up with limited resources, detailed feature specs are a luxury. 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And without proper specs, developers may not build what is required.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"CityFALCON Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cityfalconfollow\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-16T09:16:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-05T11:53:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cityfalcon.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_2_1600_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruzbeh Bacha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cityfalcon\" \/>\n<meta name=\"twitter:site\" content=\"@cityfalcon\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruzbeh Bacha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\"},\"author\":{\"name\":\"Ruzbeh Bacha\",\"@id\":\"https:\/\/www.cityfalcon.ai\/blog\/#\/schema\/person\/adaf6e70ee43cd981606acd8ec46cecd\"},\"headline\":\"How A $25 Investment Converted Our Developers Into Marketers\",\"datePublished\":\"2015-10-16T09:16:52+00:00\",\"dateModified\":\"2017-10-05T11:53:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\"},\"wordCount\":407,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cityfalcon.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/IMG_2_1600_2.jpg\",\"keywords\":[\"investment\",\"startup\"],\"articleSection\":[\"The Startup Journey\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\",\"url\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\",\"name\":\"How $25 Investment Converted Our Developers Into Marketers\",\"isPartOf\":{\"@id\":\"https:\/\/www.cityfalcon.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/IMG_2_1600_2.jpg\",\"datePublished\":\"2015-10-16T09:16:52+00:00\",\"dateModified\":\"2017-10-05T11:53:35+00:00\",\"description\":\"In a start-up with limited resources, detailed feature specs are a luxury. 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