{"id":2114,"date":"2017-03-03T09:29:11","date_gmt":"2017-03-03T09:29:11","guid":{"rendered":"https:\/\/www.cityfalcon.ai\/blog\/?p=2114"},"modified":"2023-04-18T16:06:57","modified_gmt":"2023-04-18T16:06:57","slug":"snap-ipo","status":"publish","type":"post","link":"https:\/\/www.cityfalcon.ai\/blog\/fr\/market-news-analysis\/snap-ipo\/","title":{"rendered":"SNAP IPO - le battage m\u00e9diatique \u00e9clipse la substance"},"content":{"rendered":"

Snapchat termine son premier jour de n\u00e9gociation sur le NYSE \u00e0 $24.48, environ 44% plus \u00e9lev\u00e9 que son prix de $17, avec une capitalisation boursi\u00e8re de $28bn, Ok, l'introduction en bourse SNAP est une autre m\u00e9ga IPO technologique avec beaucoup d'attentes - mais que faire maintenant - va-t-il au nord ou au sud d'ici? Quelques conseils:<\/p>\n

1) La croissance de la base d'utilisateurs est fragile. Sa base d'utilisateurs a tripl\u00e9, passant de 46 millions d'utilisateurs au T1'14 \u00e0 122mn au T1'16. Terrifiant! Mais apr\u00e8s avoir enregistr\u00e9 en moyenne une croissance de 15mn d'utilisateurs actifs quotidiens (DAU) pour les trois premiers trimestres de 2016, il a rapport\u00e9 un d\u00e9risoire 5mn DAU pour Q4'2016. Effet de base d'utilisateurs \u00e9lev\u00e9 ou concurrence accrue? Blip temporaire ou mod\u00e8le \u00e9conomique d\u00e9fectueux?
\n2) C'est la concurrence est formidable et cible les adeptes de la mode du groupe d'\u00e2ge (adolescents). Avec Instagram, riche en ressources, correspondant facilement aux fonctionnalit\u00e9s de Snapchat, son obstacle \u00e0 la concurrence est d\u00e9finitivement faible. Et si \u00e7a se d\u00e9mode?
\n3) Sa structure de co\u00fbts est \u00e9lev\u00e9e - il utilise un stockage externalis\u00e9 pour lequel il paie $2bn au cloud de Google sur cinq ans. \u00c9tant donn\u00e9 que la puissance de calcul repr\u00e9sente une part importante du co\u00fbt des revenus, un mod\u00e8le externalis\u00e9 sera-t-il durable ou posera-t-il un risque de d\u00e9pendance \u00e0 long terme, en particulier lorsque Instagram utilise des serveurs appartenant \u00e0 sa soci\u00e9t\u00e9 m\u00e8re.
\n4) Valorisation Skyhigh sans droit de vote. C'est un gros perdant pour le moment avec des pertes passant de $373mn en 2015 \u00e0 $514mn en 2016. Et il est cot\u00e9 \u00e0 un P \/ S d'environ 60x. C'est beaucoup trop cher \u00e0 payer pour aucun profit sur les livres et aucun droit des actionnaires
\nLe battage m\u00e9diatique \u00e9clipse-t-il la substance?<\/p>\n

Suivez l'actualit\u00e9 sur Snapchat ici<\/a><\/p>\n

 <\/p>\n

\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Snapchat termine sa premi\u00e8re journ\u00e9e de n\u00e9gociation sur le NYSE \u00e0 $24.48, environ 44% de plus que son prix de $17, \u00e0 une capitalisation boursi\u00e8re de $28bn, Ok, l'IPO SNAP est une autre m\u00e9ga IPO technologique avec beaucoup d'attentes ... Continuer la lecture \u2192<\/a><\/p>","protected":false},"author":1,"featured_media":2115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[210],"tags":[164],"class_list":["post-2114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-analysis","tag-stock-market-news"],"yoast_head":"\nSNAP IPO: Hype Overshadowing Substance..<\/title>\n<meta name=\"description\" content=\"Snap IPO debuted today. 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