{"id":863,"date":"2016-04-28T08:31:54","date_gmt":"2016-04-28T08:31:54","guid":{"rendered":"https:\/\/cityfalcon.com\/blog\/?p=863"},"modified":"2017-10-05T11:38:07","modified_gmt":"2017-10-05T11:38:07","slug":"4-reasons-start-ups-get-acquired-it-goes-beyond-revenue-and-user-traction","status":"publish","type":"post","link":"https:\/\/www.cityfalcon.ai\/blog\/fr\/the-startup-journey\/4-reasons-start-ups-get-acquired-it-goes-beyond-revenue-and-user-traction\/","title":{"rendered":"4 raisons pour lesquelles les start-ups sont acquises - cela va au-del\u00e0 des revenus et de la traction des utilisateurs"},"content":{"rendered":"

Acqu\u00e9rir des start-ups est une entreprise risqu\u00e9e. Quelle que soit la qualit\u00e9 d'une id\u00e9e ou la simplicit\u00e9 d'une solution propos\u00e9e par une start-up, l'acquisition risque de ne jamais porter ses fruits. Le risque inh\u00e9rent est la raison pour laquelle la plupart des acheteurs recherchent la traction des utilisateurs et les revenus, les deux indicateurs les plus \u00e9vidents du succ\u00e8s pr\u00e9coce d'une start-up.<\/p>\n

Mais il y a d'autres choses \u00e0 consid\u00e9rer. Pour l'acheteur, la traction des utilisateurs et des revenus est importante, g\u00e9n\u00e9ralement les facteurs les plus importants, mais la r\u00e9alit\u00e9 est un r\u00e9seau complexe de raisons qui poussent toutes un acheteur vers l'acquisition ou les repoussent.<\/p>\n

De m\u00eame, les investisseurs dans les start-ups devraient consid\u00e9rer les m\u00eames raisons et se concentrer sur plus que les revenus et la traction. Nous avons eu de la chance avec nos investisseurs CityFALCON<\/a> qui nous a permis de nous concentrer sur la construction d'une technologie et de produits solides au cours des deux derni\u00e8res ann\u00e9es au lieu de chasser les utilisateurs et les revenus avec un produit semi-complet.<\/p>\n

Voici quatre raisons pour lesquelles les startups sont acquises.<\/p>\n

La technologie<\/b><\/p>\n

Si quelqu'un cherche \u00e0 acqu\u00e9rir une start-up et n'aime pas tout du mod\u00e8le commercial de cette entreprise, cela ne tue pas n\u00e9cessairement la start-up dans son berceau. Si une startup a construit autour d'elle une technologie solide et comp\u00e9titive, cela peut \u00eatre une raison suffisante pour certains acheteurs.<\/p>\n

Il se peut que la plus grande entreprise cherche \u00e0 int\u00e9grer une petite technologie de start-ups pour des raisons qui ne seront peut-\u00eatre claires qu'un peu plus tard, comme lorsque Snapchat a achet\u00e9 Bitstrips pour $100 millions, seulement ensuite pour annoncer leur nouvelle fonction d'autocollant . Le but de votre start-up vous appartient, mais pour les acheteurs potentiels, la possibilit\u00e9 de la technologie que vous avez construite pourrait avoir la plus grande valeur.<\/p>\n

La raison pour laquelle la technologie est n\u00e9glig\u00e9e, en particulier lorsque vous la comparez aux revenus ou \u00e0 la traction des utilisateurs, est que les grandes entreprises peuvent vouloir que votre technologie glisse sur un nouveau march\u00e9 ou cr\u00e9e un nouveau produit plus rapidement. Si une start-up a une technologie qui a r\u00e9invent\u00e9 la roue, elle sera pr\u00e9cieuse, mais elle sera particuli\u00e8rement pr\u00e9cieuse si une entreprise beaucoup plus grande cherche \u00e0 r\u00e9inventer le wagon.<\/p>\n

Produit<\/b><\/p>\n

Ce que votre entreprise en fait est peut-\u00eatre encore plus important que votre technologie. C'est; si vous avez construit une technologie stellaire, cela vaut quelque chose, mais si vous avez franchi une \u00e9tape suppl\u00e9mentaire et que vous avez r\u00e9ellement trouv\u00e9 un nouveau moyen innovant de vendre cette technologie \u00e0 des personnes qui peuvent l'utiliser d'une mani\u00e8re nouvelle, vous l'avez vraiment fait quelque chose de sp\u00e9cial.<\/p>\n

En ce qui concerne les acquisitions, du point de vue de l'acheteur, ils ne tiennent pas seulement compte des liquidit\u00e9s qu'ils doivent payer d'avance pour poss\u00e9der une start-up, mais aussi des co\u00fbts ult\u00e9rieurs. Si une entreprise cherche \u00e0 acqu\u00e9rir une start-up parce qu'elle souhaite exploiter une nouvelle source de revenus, elle est beaucoup plus susceptible d'acheter une entreprise qui l'a d\u00e9j\u00e0 fait, plut\u00f4t qu'une entreprise qui a d\u00e9velopp\u00e9 une technologie qui le rend possible. .<\/p>\n

L'autre chose \u00e0 consid\u00e9rer en termes de produit est \u00e0 quel point il peut \u00eatre compl\u00e9mentaire pour les acheteurs potentiels. Par exemple, Twitter ach\u00e8te Vine, car Vine est essentiellement la version Twitter de Youtube, donc un ajustement parfait pour le pli microblogging. Un autre exemple du produit \u00e9tant plus important que les revenus qu'il g\u00e9n\u00e8re est Youtube. Il peut \u00eatre difficile de se rappeler que lorsque Youtube a \u00e9t\u00e9 achet\u00e9 par Google en 2006, il s'agissait encore d'une start-up non rentable avec un excellent produit.<\/p>\n

\u00c9quipe<\/b><\/p>\n

Dans certains cas, les acquisitions n'ont rien \u00e0 voir avec votre produit, votre technologie ou m\u00eame vos revenus et la traction des utilisateurs. Parfois, l'\u00e9quipe que vous avez constitu\u00e9e est le produit, et c'est ce que les entreprises ach\u00e8teront.<\/p>\n

Pour un exemple, regardez la s\u00e9rie d'acquisitions effectu\u00e9es par Yahoo! Au cours des derni\u00e8res ann\u00e9es. La plupart du temps, Yahoo cherchait uniquement \u00e0 int\u00e9grer les personnes derri\u00e8re la start-up dans leur \u00e9quipe. \u00c9videmment, avoir une bonne \u00e9quipe est essentiel \u00e0 chaque \u00e9tape du parcours d'une start-up, mais en ce qui concerne l'acquisition, votre \u00e9quipe peut non seulement \u00eatre importante, mais elle pourrait litt\u00e9ralement \u00eatre la seule mesure qui vous permettra d'acqu\u00e9rir.<\/p>\n

Les entreprises acqui\u00e8rent des start-ups avec une \u00e9quipe formidable parce que les talents deviennent de plus en plus difficiles \u00e0 trouver. C'est pourquoi acheter une start-up pour attirer les personnes qui y ont travaill\u00e9 en valait la peine pour Yahoo. Le probl\u00e8me pour les start-ups survient lorsqu'elles cherchent \u00e0 cr\u00e9er cette excellente \u00e9quipe, c'est le m\u00eame probl\u00e8me que les grandes entreprises, et les start-ups n'ont pas les moyens d'acheter simplement des talents.<\/p>\n

Ce qui rendra votre \u00e9quipe pr\u00e9cieuse est une combinaison de facteurs. Vous aurez besoin d'un groupe de base qui grandit avec l'entreprise et ajoute de la valeur \u00e0 la start-up au fur et \u00e0 mesure de sa croissance, mais \u00e9galement pr\u00eat \u00e0 changer afin que vous puissiez ajouter du talent et r\u00e9duire le gras selon vos besoins.<\/p>\n

Traction<\/b><\/p>\n

Attention, pas seulement les revenus ou la traction des utilisateurs - nous savons d\u00e9j\u00e0 que ceux-ci sont vitaux pour se faire acqu\u00e9rir - mais la \u00abtraction\u00bb dans un sens plus large.<\/p>\n

Il est important de consid\u00e9rer la traction comme un terme g\u00e9n\u00e9rique. Au-del\u00e0 des revenus, la rentabilit\u00e9 globale d'une start-up est un moyen pr\u00e9cieux de voir sa traction. Et m\u00eame au-del\u00e0 des dollars et des cents de l'entreprise, la traction appartient aux utilisateurs. De toute \u00e9vidence, avoir beaucoup d'utilisateurs est crucial, mais d\u00e9composer les utilisateurs en un taux d'engagement, des utilisateurs actifs ou m\u00eame du trafic global sont des indicateurs cl\u00e9s pour les entreprises qui cherchent \u00e0 faire une acquisition.<\/p>\n

Si vous cherchez \u00e0 investir dans des start-ups au Royaume-Uni, les plateformes de financement participatif sont un bon point de d\u00e9part - Semoirs<\/a>, CrowdCube<\/a> et SyndicateRoom<\/a>.<\/p>\n

(Divulgation: CityFALCON et ses parties prenantes peuvent avoir des relations commerciales avec certaines des soci\u00e9t\u00e9s \u00e9num\u00e9r\u00e9es dans l'article, et peuvent m\u00eame recevoir des revenus d'affiliation dans certains cas.)<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Acqu\u00e9rir des start-ups est une entreprise risqu\u00e9e. Quelle que soit la qualit\u00e9 d'une id\u00e9e ou la simplicit\u00e9 d'une solution propos\u00e9e par une start-up, l'acquisition risque de ne jamais porter ses fruits ...<\/p>\n

Continuer la lecture \u2192<\/a><\/p>","protected":false},"author":1,"featured_media":865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[28],"class_list":["post-863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-startup-journey","tag-start-up"],"yoast_head":"\n4 Reasons Start-ups Get Acquired - It Goes Beyond Revenue<\/title>\n<meta name=\"description\" content=\"Acquiring start-ups is risky business. The inherent risk is why most buyers look for user traction and revenue. 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