{"id":228,"date":"2015-10-16T09:16:52","date_gmt":"2015-10-16T09:16:52","guid":{"rendered":"http:\/\/blog.cityfalcon.com\/?p=228"},"modified":"2017-10-05T11:53:35","modified_gmt":"2017-10-05T11:53:35","slug":"how-a-25-investment-converted-our-developers-into-marketers","status":"publish","type":"post","link":"https:\/\/www.cityfalcon.ai\/blog\/it\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/","title":{"rendered":"Come un investimento $25 ha convertito i nostri sviluppatori in esperti di marketing"},"content":{"rendered":"<br \/>\n<style>\n.wp-caption {\nmax-width: 100% !important;\n}\n iframe {\nmax-width: 100%; hight: auto;\n}\n<\/style>\n<p><span style=\"font-weight: 400;\">In una start-up con risorse limitate, le specifiche dettagliate per i tuoi sviluppatori sono un lusso. Allo stesso tempo, senza specifiche adeguate, gli sviluppatori potrebbero non creare ci\u00f2 che \u00e8 effettivamente utile per i nostri clienti. Per risolvere questo problema, abbiamo deciso di provare qualcosa e, fortunatamente per noi, ha funzionato magnificamente.<\/span><\/p>\n<p><strong>Imparare da un pub inglese<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Vivendo nel Regno Unito, dove non abbiamo la cultura delle mance, ho notato che quando qualcuno d\u00e0 la mancia in un pub, il barista suona un campanello. La speranza \u00e8 che celebrando una grossa mancia e facendo sapere a tutti: 1) i bevitori possono lasciare mance pi\u00f9 grandi e 2) il personale viene ricordato che possono ricevere mance se fanno un buon lavoro. \u00a0<\/span><\/p>\n<p><strong>Il nostro obiettivo di marketing<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In <a href=\"http:\/\/hubs.ly\/y0WTfv0\" target=\"_blank\" rel=\"noopener noreferrer\">CityFALCON<\/a>, siamo stati contenti dei visitatori unici mensili che oggi si attestano a 4,5K al mese. Lavorando attraverso la canalizzazione, volevamo convertirli in utenti registrati e poi attivi. Il mio obiettivo per il team era raggiungere 1000 utenti registrati (potrebbe non sembrare molto per altri nello spazio consumer, ma riteniamo che sia un buon inizio per un prodotto fintech). \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quindi abbiamo acquistato questa campana $25 per il team a luglio.<\/span><\/p>\n<p><a href=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2015\/10\/IMG_1600.jpg\"><img fetchpriority=\"high\" decoding=\"async\" style=\"max-width: 100%; height: auto;\" class=\"alignnone size-large wp-image-229\" src=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2015\/10\/IMG_1600-1024x703.jpg\" alt=\"IMG_1600\" width=\"676\" height=\"464\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">L&#039;idea era semplice. Ogni volta che abbiamo una nuova registrazione, qualcuno nel team suona un campanello per far sapere agli altri nella stanza. In un giorno in cui non si sentiva il campanello un paio di volte al giorno, il team sapeva che doveva fare qualcosa. Inoltre, non volevi essere in quella stanza che squillava quando siamo stati presenti su Product Hunt. <\/span><\/p>\n<p><strong>Ha funzionato davvero? 1.000 registrazioni baby! \ud83d\ude42<\/strong><\/p>\n<p><a href=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2015\/10\/Slide1.jpg\"><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" class=\"alignnone size-full wp-image-250\" src=\"http:\/\/blog.cityfalcon.com\/wp-content\/uploads\/2015\/10\/Slide1.jpg\" alt=\"Diapositiva 1\" width=\"720\" height=\"540\" srcset=\"https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/Slide1.jpg 720w, https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/Slide1-300x225.jpg 300w, https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/Slide1-600x450.jpg 600w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><strong>In che modo la campana ha davvero aiutato?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00c8 molto pi\u00f9 facile quando hai un&#039;app per fotocamera e tutti possono capire il prodotto, ma quando si tratta di un prodotto finanziario, gli sviluppatori potrebbero avere difficolt\u00e0 a capire. Dopo aver iniziato a utilizzare la campanella, i nostri sviluppatori hanno trascorso pi\u00f9 tempo sul sito come utenti e hanno provato a vedere se ci sono modi per convertire il traffico in registrazioni. Il team ha iniziato a pensare come gli utenti, ha escogitato idee per l&#039;onboarding e la conversione e il team di sviluppo ha lavorato a stretto contatto con il team di marketing come mai prima d&#039;ora.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se fossi stato in un lavoro aziendale, avrei faticato a sperimentare tali idee. Ma grazie a Dio siamo una start-up, siamo desiderosi di sperimentare e pronti a fallire se necessario. Questa volta festeggiamo! \ud83d\ude42<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In una start-up con risorse limitate, le specifiche dettagliate per i tuoi sviluppatori sono un lusso. Allo stesso tempo, senza specifiche adeguate, gli sviluppatori potrebbero non creare ci\u00f2 che \u00e8 effettivamente utile per i nostri clienti. Per risolvere questo problema, abbiamo deciso di provare qualcosa,... <a class=\"more-link\" href=\"https:\/\/www.cityfalcon.ai\/blog\/it\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\">Continua a leggere \u2192<\/a><\/p>","protected":false},"author":1,"featured_media":254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[17,3],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-startup-journey","tag-investment","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How $25 Investment Converted Our Developers Into Marketers<\/title>\n<meta name=\"description\" content=\"In a start-up with limited resources, detailed feature specs are a luxury. 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And without proper specs, developers may not build what is required.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"CityFALCON Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cityfalconfollow\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-16T09:16:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-05T11:53:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cityfalcon.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_2_1600_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruzbeh Bacha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cityfalcon\" \/>\n<meta name=\"twitter:site\" content=\"@cityfalcon\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruzbeh Bacha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\"},\"author\":{\"name\":\"Ruzbeh Bacha\",\"@id\":\"https:\/\/www.cityfalcon.ai\/blog\/#\/schema\/person\/adaf6e70ee43cd981606acd8ec46cecd\"},\"headline\":\"How A $25 Investment Converted Our Developers Into Marketers\",\"datePublished\":\"2015-10-16T09:16:52+00:00\",\"dateModified\":\"2017-10-05T11:53:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\"},\"wordCount\":407,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cityfalcon.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/IMG_2_1600_2.jpg\",\"keywords\":[\"investment\",\"startup\"],\"articleSection\":[\"The Startup Journey\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\",\"url\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/\",\"name\":\"How $25 Investment Converted Our Developers Into Marketers\",\"isPartOf\":{\"@id\":\"https:\/\/www.cityfalcon.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cityfalcon.com\/blog\/the-startup-journey\/how-a-25-investment-converted-our-developers-into-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cityfalcon.ai\/blog\/wp-content\/uploads\/2015\/10\/IMG_2_1600_2.jpg\",\"datePublished\":\"2015-10-16T09:16:52+00:00\",\"dateModified\":\"2017-10-05T11:53:35+00:00\",\"description\":\"In a start-up with limited resources, detailed feature specs are a luxury. 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