{"id":656,"date":"2014-06-02T18:05:43","date_gmt":"2014-06-02T18:05:43","guid":{"rendered":"https:\/\/cityfalcon.com\/blog\/?p=656"},"modified":"2017-10-05T12:16:03","modified_gmt":"2017-10-05T12:16:03","slug":"twitter-could-be-a-5b-business-with-2b-ebitda-by-2016-even-with-slowing-user-growth","status":"publish","type":"post","link":"https:\/\/www.cityfalcon.ai\/blog\/ru\/investments\/twitter-could-be-a-5b-business-with-2b-ebitda-by-2016-even-with-slowing-user-growth\/","title":{"rendered":"Twitter \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c $5B \u0441 EBITDA $2B \u043a 2016 \u0433\u043e\u0434\u0443, \u0434\u0430\u0436\u0435 \u043f\u0440\u0438 \u0437\u0430\u043c\u0435\u0434\u043b\u0435\u043d\u0438\u0438 \u0440\u043e\u0441\u0442\u0430 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439"},"content":{"rendered":"<br \/>\n<style>\n.wp-caption {\nmax-width: 100% !important;\n}\n iframe {\nmax-width: 100%; hight: auto;\n}\n<\/style>\n<div id=\"a-body\">\n<p class=\"p p1\"><strong>\u0420\u0435\u0437\u044e\u043c\u0435<\/strong><\/p>\n<div class=\"a-sum\">\n<ul>\n<li>\u0420\u043e\u0441\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 Twitter \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f, \u043d\u043e \u0443 \u043d\u0435\u0433\u043e \u0432\u0441\u0435 \u0435\u0449\u0435 \u0435\u0441\u0442\u044c \u043f\u0440\u043e\u0447\u043d\u0430\u044f \u0431\u0430\u0437\u0430 \u0438\u0437 250+ \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u043e\u0436\u043d\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c.<\/li>\n<li>\u0414\u043e\u0445\u043e\u0434 \u043e\u0442 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\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0442 30%-50% EBITDA \u043f\u043e \u043c\u0435\u0440\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0438, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, Twitter \u043c\u043e\u0436\u0435\u0442 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c $1,9B EBITDA \u0432 2016 \u0433\u043e\u0434\u0443.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"a-body\">\n<p class=\"p p1\"><strong>\u0417\u0430\u0434\u0430\u0447\u0430<\/strong><\/p>\n<p class=\"p p1\">\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 Twitter (NYSE:<a title=\"Twitter, Inc.\" href=\"http:\/\/seekingalpha.com\/symbol\/TWTR\" target=\"_blank\" rel=\"noopener noreferrer\">TWTR<\/a>) \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0442\u0435\u043a\u0443\u0449\u0443\u044e \u0431\u0430\u0437\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 Facebook (NASDAQ:<a title=\"Facebook\" href=\"http:\/\/seekingalpha.com\/symbol\/FB\" target=\"_blank\" rel=\"noopener noreferrer\">FB<\/a>) \u0438 LinkedIn (NYSE:<a title=\"LinkedIn\" href=\"http:\/\/seekingalpha.com\/symbol\/LNKD\" target=\"_blank\" rel=\"noopener noreferrer\">LNKD<\/a>), \u0438 \u0435\u0441\u043b\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0438\u0442\u044c, \u0447\u0442\u043e \u0440\u043e\u0441\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0437\u0430\u043c\u0435\u0434\u043b\u0438\u0442\u0441\u044f.<\/p>\n<p class=\"p p1\">\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0447\u0442\u043e \u044d\u0442\u043e \u043d\u0435 \u043f\u043e\u043b\u043d\u044b\u0439 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u0445\u043e\u0434\u0430, \u0435\u0441\u043b\u0438 \u0435\u0439 \u0443\u0434\u0430\u0441\u0442\u0441\u044f \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u0434\u0440\u0443\u0433\u0438\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u043e\u0442\u0440\u0430\u0441\u043b\u0438.<\/p>\n<p class=\"p p1\"><strong>\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/strong><\/p>\n<p class=\"p p1\">\u0414\u0430\u043d\u043d\u044b\u0435 \u0431\u044b\u043b\u0438 \u0441\u043e\u0431\u0440\u0430\u043d\u044b \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0438\u043c\u0435\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u0438, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u044d\u0442\u043e\u0442 \u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043a\u0430\u043a \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u043e\u0447\u043d\u044b\u0439, \u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u0442\u044c \u0434\u043e\u043b\u0436\u043d\u0443\u044e \u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0434 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0435\u043c \u043a\u0430\u043a\u0438\u0445-\u043b\u0438\u0431\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0439.<\/p>\n<p class=\"p p1\"><strong>\u0420\u043e\u0441\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/strong><\/p>\n<p class=\"p p1\">\u0420\u043e\u0441\u0442 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0437\u0430\u043c\u0435\u0434\u043b\u0438\u043b\u0441\u044f \u0438\u0437-\u0437\u0430 \u0437\u0430\u043c\u0435\u0434\u043b\u0435\u043d\u0438\u044f \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430, \u043d\u0430\u0441\u044b\u0449\u0435\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430 \u0438 \u0443\u0441\u0438\u043b\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0437\u0430 \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041a\u0430\u043a \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u0434\u0435\u0442\u044c \u043d\u0430 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0435 \u043d\u0438\u0436\u0435, \u0443 \u0442\u0440\u0435\u0445 \u0433\u0438\u0433\u0430\u043d\u0442\u043e\u0432 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u043b\u0441\u044f \u0441\u043f\u0430\u0434 \u0440\u043e\u0441\u0442\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0433\u043e\u0434\u043e\u0432\u043e\u043c \u0438\u0441\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u0438, \u043d\u043e \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e Twitter \u0440\u043e\u0441 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0432\u0441\u0435\u0445 - 25% \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2014 \u0433\u043e\u0434\u0430. \u0412 \u044d\u0442\u043e\u0439 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u043d\u0435\u0442 \u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435\u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e, \u0438 \u043e\u043d\u0430 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432 \u043a\u0430\u0436\u0434\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d\u0430 \u0441\u043e\u0437\u0440\u0435\u0432\u0430\u0435\u0442.<\/p>\n<p class=\"p p1\">Twitter \u043f\u043e\u0434\u0432\u0435\u0440\u0433\u0441\u044f \u043a\u0440\u0438\u0442\u0438\u043a\u0435 \u0437\u0430 \u0435\u0433\u043e \u043c\u0435\u043d\u0435\u0435 \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0438 \u0441\u043b\u043e\u0436\u043d\u0443\u044e \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u044e, \u0447\u0442\u043e \u0441\u0442\u0430\u043b\u043e \u043f\u0440\u0435\u043f\u044f\u0442\u0441\u0442\u0432\u0438\u0435\u043c \u0434\u043b\u044f \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0441\u0435\u0440\u0432\u0438\u0441\u0430, \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0433\u043e Facebook. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u043f\u043e\u0445\u043e\u0436\u0435, \u0437\u043d\u0430\u0435\u0442 \u043e\u0431 \u044d\u0442\u0438\u0445 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0445, \u0438 \u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u0431\u0443\u0434\u0443\u0442 \u0440\u0435\u0448\u0435\u043d\u044b, \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432 \u0440\u043e\u0441\u0442\u0435 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0412 \u0441\u0432\u043e\u0435\u043c \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u043b\u0430 \u043e \u0441\u0432\u043e\u0435\u043c \u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u0438\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0431\u043e\u043b\u0435\u0435 \u00ab\u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0439\u00bb, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043b\u044f \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438 \u0432 \u043f\u0440\u044f\u043c\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f. \u042f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u0432\u0430\u043c \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u043d\u043e\u0432\u0443\u044e \u0443\u0447\u0435\u0442\u043d\u0443\u044e \u0437\u0430\u043f\u0438\u0441\u044c Twitter, \u0438 \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u043a\u0430\u043a \u0441\u043b\u0443\u0436\u0431\u0430 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0440\u0430\u0437\u0431\u0438\u0432\u0430\u0435\u0442 \u044d\u0442\u0430\u043f\u044b \u00ab\u043d\u0430\u0447\u0430\u043b\u0430 \u0440\u0430\u0431\u043e\u0442\u044b\u00bb \u043d\u0430 \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0435.<\/p>\n<div class=\"p_count\"><\/div>\n<p class=\"p p2\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014711030712705-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014711030712705-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p2\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/em><\/p>\n<p class=\"p p2\"><strong>\u0410\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/strong><\/p>\n<p class=\"p p2\">\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c \u0440\u0430\u0441\u0442\u0438 \u0431\u044b\u0441\u0442\u0440\u044b\u043c\u0438 \u0442\u0435\u043c\u043f\u0430\u043c\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438, \u0438 \u0447\u0442\u043e \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c, \u0442\u0430\u043a \u044d\u0442\u043e \u0442\u043e, \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u043b\u0438 \u043b\u0438 \u043e\u043d\u0438 \u0441\u0438\u043b\u044c\u043d\u0443\u044e \u0431\u0430\u0437\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0432\u044b\u0433\u043e\u0434\u044b \u043e\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430.<\/p>\n<p class=\"p p2\">\u0412 \u043a\u043e\u043d\u0446\u0435 \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430 \u0443 Twitter \u0431\u044b\u043b\u043e \u0431\u043e\u043b\u0435\u0435 250 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043c\u0435\u0441\u044f\u0446, \u0438 \u044f \u0441\u0447\u0438\u0442\u0430\u044e, \u0447\u0442\u043e \u044d\u0442\u043e \u043f\u0440\u043e\u0447\u043d\u0430\u044f \u043e\u0441\u043d\u043e\u0432\u0430 \u0434\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0422\u0432\u0438\u0442\u0442\u0435\u0440 \u0441\u0442\u0430\u043b \u043d\u0435\u043e\u0442\u044a\u0435\u043c\u043b\u0435\u043c\u043e\u0439 \u0447\u0430\u0441\u0442\u044c\u044e \u0436\u0438\u0437\u043d\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u043c\u043e\u0435\u0439. \u0421\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0441\u0435\u0442\u0435\u0432\u044b\u0445 \u044d\u0444\u0444\u0435\u043a\u0442\u043e\u0432, \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u0432 \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0438 \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0434\u0430\u0435\u0442 \u0435\u043c\u0443 \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e.<\/p>\n<p class=\"p p2\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014717995661097-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014717995661097-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p2\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/em><\/p>\n<p class=\"p p2\">\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435. \u0426\u0438\u0444\u0440\u044b LinkedIn \u043d\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e SlideShare.<\/p>\n<p class=\"p p2\"><strong>\u0423\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432<\/strong><\/p>\n<p class=\"p p2\">\u0414\u043e\u0445\u043e\u0434 = \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 * \u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (ARPU)<\/p>\n<p class=\"p p2\">\u041c\u044b \u0443\u0436\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u0442\u0435\u043f\u0435\u0440\u044c \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 ARPU.<\/p>\n<p class=\"p p2\"><strong>ARPU<\/strong><\/p>\n<p class=\"p p2\">Facebook \u0438 Twitter \u0432 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u043f\u043e\u043b\u0430\u0433\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a LinkedIn \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0443\u0441\u043b\u0443\u0433 \u00ab\u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438\u00bb \u0438 \u00ab\u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u0442\u0430\u043b\u0430\u043d\u0442\u043e\u0432\u00bb. \u041d\u043e \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043d\u0430\u0448\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c - Twitter, \u0432 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n<p class=\"p p2\">\u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043d\u0430 \u0433\u043e\u0434\u043e\u0432\u043e\u0439 ARPU \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u043d\u0430 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0435 \u043d\u0438\u0436\u0435, \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u0447\u0442\u043e ARPU Twitter \u043f\u043e\u0445\u043e\u0436 \u043d\u0430 ARPU LinkedIn, \u043d\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043b\u0438\u0448\u044c \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0443 \u043e\u0442 \u044d\u0442\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f Facebook.<\/p>\n<p class=\"p p2\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014721347169292-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014721347169292-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p2\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/em><\/p>\n<p class=\"p p3\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0433\u0440\u0430\u0444\u0438\u043a\u0438 ARPU \u043f\u043e \u0421\u0428\u0410 \u0438 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043c\u0438\u0440\u0443 (ROW), \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u0447\u0442\u043e \u0443 Twitter \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u0442 Facebook \u0432 ROW. \u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0447\u0442\u043e LinkedIn \u043d\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0439 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0438.<\/p>\n<p class=\"p p3\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-1401472224842633-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-1401472224842633-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p3\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/em><\/p>\n<p class=\"p p3\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014722696615314-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014722696615314-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p3\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/em><\/p>\n<p class=\"p p3\"><strong>\u0423\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 ARPU<\/strong><\/p>\n<p class=\"p p3\">\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0432\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u043d\u0430 ARPU \u0432 \u0446\u0435\u043b\u043e\u043c, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0443\u0433\u043b\u0443\u0431\u043b\u044f\u0435\u043c\u0441\u044f \u0432 \u0435\u0433\u043e \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u044b.<\/p>\n<p class=\"p p3\">ARPU \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b = \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f * \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/p>\n<p class=\"p p3\"><strong>\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u043d\u0430 MAU<\/strong><\/p>\n<p class=\"p p3\">\u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2014 \u0433\u043e\u0434\u0430 \u0443 Twitter \u0431\u044b\u043b\u043e 2458 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u0433\u043e\u0434\u043e\u0432\u043e\u043c \u0438\u0441\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u0438, \u0447\u0442\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0441\u0435\u043c\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u0434\u0435\u043d\u044c. \u041e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0432 LinkedIn \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043b\u0438\u0448\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u043e\u0442 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0432 Twitter. \u041a \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u044e, \u043c\u043d\u0435 \u043d\u0435 \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u043d\u0430\u0439\u0442\u0438 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f Facebook.<\/p>\n<p class=\"p p3\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-14015330500458968-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-14015330500458968-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p3\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/em><\/p>\n<p class=\"p p3\">\u041e\u0431\u0449\u0430\u044f \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f \u0431\u044b\u043b\u0430 \u043f\u043b\u043e\u0441\u043a\u043e\u0439 \u043a \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044e, \u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u043d\u0435 \u0441\u0438\u043b\u044c\u043d\u043e \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f, \u0435\u0441\u043b\u0438 \u0432\u044b \u0432\u0438\u0434\u0438\u0442\u0435 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0443 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e \u0421\u0428\u0410 \u0438 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u0442\u0440\u0430\u043d\u0430\u043c.<\/p>\n<p class=\"p p3\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-14015330959330087-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-14015330959330087-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p3\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/em><\/p>\n<p class=\"p p4\">\u042f \u043d\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0435\u043d \u0441 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0447\u0438\u0442\u0430\u044e\u0442, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a Instagram \u0438\u043b\u0438 SnapChat. \u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, \u044f \u0441\u043e\u0433\u043b\u0430\u0441\u0435\u043d \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u043f\u043e \u043c\u0435\u0440\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0442 \u0437\u0430 \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043e X \u0447\u0430\u0441\u0430\u043c\u0438 \u0432 \u0434\u0435\u043d\u044c, \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0439 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0438\u043b\u0438 \u0434\u0430\u0436\u0435 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0442\u0435\u043a\u0443\u0449\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/p>\n<p class=\"p p4\">\u0414\u043b\u044f \u0446\u0435\u043b\u0435\u0439 \u043e\u0446\u0435\u043d\u043a\u0438 \u043d\u0430 2016 \u0433\u043e\u0434, \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043d\u0430 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u044f \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0438\u043b, \u0447\u0442\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e\u0434\u043e\u0432\u043e\u0439 \u0442\u0435\u043c\u043f \u0440\u043e\u0441\u0442\u0430 \u0432 2013\u20132016 \u0433\u0433. \u0421\u043e\u0441\u0442\u0430\u0432\u0438\u0442 3% \u0432 \u0421\u0428\u0410 \u0438 10% \u0432 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u043e\u043c \u043c\u0438\u0440\u0435.<\/p>\n<p class=\"p p4\"><strong>\u0414\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 1000 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b - RPM<\/strong><\/p>\n<p class=\"p p4\">\u0423 Twitter \u0431\u044b\u043b \u043e\u0447\u0435\u043d\u044c \u043d\u0438\u0437\u043a\u0438\u0439 RPM - $1,4 \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2014 \u0433\u043e\u0434\u0430, \u0447\u0442\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043b\u0438\u0448\u044c \u0447\u0430\u0441\u0442\u044c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e LinkedIn \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043b \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 $8,9. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e:<\/p>\n<ul class=\"p p4\">\n<li>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432\u0441\u0435 \u0435\u0449\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f - \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0441\u0442\u0430\u0432\u043e\u043a, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439.<\/li>\n<li>\u041f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432\u0441\u0435 \u0435\u0449\u0435 \u043e\u0447\u0435\u043d\u044c \u043c\u0430\u043b\u044b, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0421\u0428\u0410. \u0412\u043e\u0442 \u043f\u043e\u0447\u0435\u043c\u0443 \u0432\u044b \u0432\u0438\u0434\u0438\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0440\u0430\u0437\u0440\u044b\u0432 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u0421\u0428\u0410 \u0438 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0438\u0440\u0430.<\/li>\n<li>\u0421\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0438\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043d\u0430 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0438 \u0434\u043e\u0445\u043e\u0434\u0430 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u00ab\u0431\u0435\u0437\u00bb \u0443\u0445\u0443\u0434\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430. \u041e\u043d\u0438 \u043c\u043e\u0433\u043b\u0438 \u0437\u0430\u0441\u044b\u043f\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u043a\u0430\u043a \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 Facebook, \u0447\u0442\u043e\u0431\u044b \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434, \u043d\u043e \u044d\u0442\u043e \u043c\u043e\u0433\u043b\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u0438, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u043d\u0430 \u0431\u0440\u0435\u043d\u0434.<\/li>\n<\/ul>\n<p class=\"p p4\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-1401474084126754-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-1401474084126754-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p4\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/em><\/p>\n<p class=\"p p4\">\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435. \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u00bb LinkedIn \u0441\u0447\u0438\u0442\u0430\u044e\u0442\u0441\u044f \u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u0438, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 RPM LinkedIn \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0437\u0430\u0432\u044b\u0448\u0435\u043d\u044b.<\/p>\n<p class=\"p p4\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014741938895254-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/30\/4752961-14014741938895254-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p4\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/em><\/p>\n<p class=\"p p5\">\u0412\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u044d\u0442\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0421\u0428\u0410, \u043c\u043e\u0436\u0435\u0442 \u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. RPM \u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0442\u0438\u043f\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (\u0442\u0435\u043a\u0441\u0442, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435, \u0432\u0438\u0434\u0435\u043e), \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438, \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0441\u043f\u0440\u043e\u0441\u0443-\u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044e \u0438 \u0442. \u0414. Twitter \u0443\u0436\u0435 \u043d\u0430\u0447\u0430\u043b \u043d\u0430\u0440\u0443\u0448\u0430\u0442\u044c \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044e, \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0432\u0448\u0438\u0441\u044c \u0432 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 \u00ab\u0432\u0442\u043e\u0440\u043e\u0433\u043e \u044d\u043a\u0440\u0430\u043d\u0430\u00bb \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u044f\u043c\u044b\u0445 \u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0438\u0439, \u0431\u0443\u0434\u044c \u0442\u043e \u041e\u0441\u043a\u0430\u0440. \u0438\u043b\u0438 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u0438 \u044f \u0443\u0432\u0435\u0440\u0435\u043d, \u0447\u0442\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430\u0439\u0434\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431 \u043b\u0443\u0447\u0448\u0435 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438.<\/p>\n<p class=\"p p5\">\u041a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0443\u044e \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044e \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043b\u044f \u0443\u0441\u043b\u0443\u0433\u0438 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u044f \u043d\u0435 \u043f\u043e\u0439\u043c\u0443, \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0438 \u043d\u0435 \u0441\u043c\u043e\u0433\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u0431\u0449\u0438\u0439 RPM \u043e\u043a\u043e\u043b\u043e $4 \u0441 $7 \u0432 \u0421\u0428\u0410 \u0438 $3 \u0434\u043b\u044f ROW. .<\/p>\n<p class=\"p p5\">\u0422\u0440\u0443\u0434\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0442\u043e\u0447\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 RPM \u0438\u043b\u0438 CPM \u043f\u043e \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044e \u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0443, \u043d\u043e \u0432\u043e\u0442 \u0447\u0442\u043e \u044f \u0441\u043c\u043e\u0433 \u043d\u0430\u0439\u0442\u0438:<\/p>\n<ul class=\"p p5\">\n<li>Youtube: $7.6 \u0432 2013 \u0433. (\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"http:\/\/www.tubefilter.com\/2014\/02\/03\/youtube-average-cpm-advertising-rate\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u0422\u0443\u0431\u0435\u043c\u043e\u0433\u0443\u043b<\/a>)<\/li>\n<li>Facebook: $0.10 - $6.27 \u0432 2013 \u0433. \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"http:\/\/www.salesforcemarketingcloud.com\/wp-content\/uploads\/2013\/06\/The-Facebook-Ads-Benchmark-Report.pdf?b9be0c\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Salesforce<\/a>)<\/li>\n<li>CPM Twitter \u0432 \u0441\u0435\u043c\u044c \u0440\u0430\u0437 \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0443 Facebook (\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2013\/11\/05\/twitter-versus-facebook-ad-performance#.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u043f\u043e\u0442\u043e\u043a \u0441\u043b\u043e\u0432<\/a>)<\/li>\n<\/ul>\n<p class=\"p p5\">\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e AdWeek, \u00ab\u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438\u00bb \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Twitter \u043c\u043e\u0436\u0435\u0442 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u044c 1%-3%, \u0447\u0442\u043e \u043d\u0430\u043c\u043d\u043e\u0433\u043e \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0441\u0440\u0435\u0434\u043d\u0438\u0439 CTR Facebook, \u0440\u0430\u0432\u043d\u044b\u0439 0,119%. \u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e Twitter \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u043e\u0442\u043e\u043a\u0435, \u0430 \u043d\u0435 \u043e\u0442\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443. \u041e\u0434\u043d\u0430\u043a\u043e \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 (\u0446\u0435\u043d\u0430 \u0437\u0430 \u043f\u043e\u043a\u0430\u0437) \u0432 Twitter \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u044b\u0448\u0435 - \u0434\u043e $3,50 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u0439 CPM \u0432 \u0440\u0430\u0437\u043c\u0435\u0440\u0435 $0,59 \u043d\u0430 Facebook.<\/p>\n<p class=\"p p5\"><strong>\u041e\u0446\u0435\u043d\u043a\u0430 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 Twitter \u0437\u0430 2016 \u0433.<\/strong><\/p>\n<p class=\"p p5\">\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u044b \u043c\u043e\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u0445 \u0438 \u043c\u043e\u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0440\u043e\u0441\u0442\u0430. \u041c\u043e\u044f \u043e\u0446\u0435\u043d\u043a\u0430 \u043d\u0430 2014 \u0433\u043e\u0434 \u043e\u0447\u0435\u043d\u044c \u043f\u043e\u0445\u043e\u0436\u0430 \u043d\u0430 \u043a\u043e\u043d\u0441\u0435\u043d\u0441\u0443\u0441-\u043f\u0440\u043e\u0433\u043d\u043e\u0437, \u043d\u043e \u044f \u0432\u0438\u0436\u0443 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u0432 2015 \u0433\u043e\u0434\u0443 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 $2,6B \u0438 \u0432 2016 \u0433\u043e\u0434\u0443 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 $4,8B.<\/p>\n<p class=\"p p5\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0438 $5B:<\/p>\n<ul class=\"p p5\">\n<li>MAU: 374 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430, CAGR 16% \u0437\u0430 2013-2016 \u0433\u0433. (7% \u0421\u0428\u0410, 18% ROW)<\/li>\n<li>\u0413\u043e\u0434\u043e\u0432\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u043d\u0430 MAU: 2098 (8,5 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u043c\u0435\u0441\u044f\u0446), CAGR 8% (US 3%, ROW 10%)<\/li>\n<li>\u041e\u0431\u043e\u0440\u043e\u0442\u044b \u0432 \u043c\u0438\u043d\u0443\u0442\u0443: $3.9 (US $6.7, ROW $3.2)<\/li>\n<li>\u041f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043d\u044b\u0439 \u0433\u043e\u0434\u043e\u0432\u043e\u0439 ARPU: $12.1 (US $22.2, ROW $9.9), \u0442. \u0415. $1 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u043c\u0435\u0441\u044f\u0446.<\/li>\n<li>\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0434\u0430\u043d\u043d\u044b\u0445, \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0440\u0430\u0441\u0442\u0438 \u0441\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e\u0434\u043e\u0432\u044b\u043c \u0442\u0435\u043c\u043f\u043e\u043c \u0440\u043e\u0441\u0442\u0430 50%.<\/li>\n<\/ul>\n<p class=\"p p6\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-14015597017223287-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-14015597017223287-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p6\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, Yahoo Finance.<\/em><\/p>\n<p class=\"p p6\"><strong>\u0410\u043d\u0430\u043b\u0438\u0437 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0434\u043e\u0445\u043e\u0434\u0430<\/strong><\/p>\n<p class=\"p p6\">\u0423 \u0432\u0430\u0441 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0432\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0438\u0447\u0438\u043d\u044b \u043d\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0442\u044c\u0441\u044f \u0441 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c\u0438 \u0432 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0445 \u0432\u044b\u0448\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430\u0445, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0438\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0442\u0430\u0431\u043b\u0438\u0446\u0430 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043f\u043e \u0434\u0432\u0443\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u043c, \u0447\u0442\u043e\u0431\u044b \u0432\u044b \u043c\u043e\u0433\u043b\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u043e\u0446\u0435\u043d\u043a\u0443 \u0434\u043e\u0445\u043e\u0434\u0430.<\/p>\n<p class=\"p p6\">\u0412\u044b\u0440\u0443\u0447\u043a\u0430 \u0432 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0439 \u043d\u0438\u0436\u0435 \u0442\u0430\u0431\u043b\u0438\u0446\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0432 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430\u0445 \u0437\u0430 2016 \u0433\u043e\u0434.<span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-1401560219611596-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-1401560219611596-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p6\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437.<\/em><\/p>\n<p class=\"p p6\"><strong>\u041c\u0430\u0440\u0436\u0430 EBITDA<\/strong><\/p>\n<p class=\"p p6\">\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u0430\u043a \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u0434\u0435\u0442\u044c \u043d\u0430 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0435 \u043d\u0438\u0436\u0435, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0442 30%-55% EBITDA \u043f\u043e \u043c\u0435\u0440\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430\u043c\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438-\u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a Facebook \u0438 Microsoft (NASDAQ:<a title=\"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u044f \u041c\u0430\u0439\u043a\u0440\u043e\u0441\u043e\u0444\u0442\" href=\"http:\/\/seekingalpha.com\/symbol\/MSFT\" target=\"_blank\" rel=\"noopener noreferrer\">MSFT<\/a>) \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u043c\u0430\u0440\u0436\u0443 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u043a\u0430\u043a Apple (NASDAQ:<a title=\"Apple Inc.\" href=\"http:\/\/seekingalpha.com\/symbol\/AAPL\" target=\"_blank\" rel=\"noopener noreferrer\">AAPL<\/a>), \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u0430\u043a\u0436\u0435 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u044e\u0442 \u043e\u0431\u043e\u0440\u0443\u0434\u043e\u0432\u0430\u043d\u0438\u0435. \u041d\u0435\u0442 \u043f\u0440\u0438\u0447\u0438\u043d, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c Twitter \u043d\u0435 \u043c\u043e\u0433 \u0431\u044b \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u0443\u044e \u043c\u0430\u0440\u0436\u0443, \u0438 \u043f\u0440\u0438 40% \u043e\u043d \u043c\u043e\u0433 \u0431\u044b \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c EBITDA \u0432 \u0440\u0430\u0437\u043c\u0435\u0440\u0435 $1,9B \u0432 2016 \u0433\u043e\u0434\u0443.<\/p>\n<p class=\"p p6\"><span class=\"image-enlargeable\"><a href=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-14015317497893236-Ruzbeh-Bacha_origin.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"http:\/\/staticseekingalpha.a.ssl.fastly.net\/uploads\/2014\/5\/31\/4752961-14015317497893236-Ruzbeh-Bacha.png\" alt=\"\" hspace=\"6\" vspace=\"6\" \/><\/a><\/span><\/p>\n<p class=\"p p6\"><em>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b.<\/em><\/p>\n<p class=\"p p6\"><strong>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/p>\n<p class=\"p p6\">\u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0443\u0434\u0435\u043b\u044f\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0432\u043e\u0435\u0439 250+ \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, Twitter \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u043d\u0435\u0441\u0442\u0438 $4,8B \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u0438 $1,9B EBITDA \u0432 2016 \u0433\u043e\u0434\u0443. \u041f\u0440\u0438 CMP 32,44 \u0438 \u0440\u044b\u043d\u043e\u0447\u043d\u043e\u0439 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 $19B \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0442\u043e\u0440\u0433\u0443\u0435\u0442\u0441\u044f \u0441 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u043e\u043c EV \/ 2016 \u0432 10 \u0440\u0430\u0437 \u0431\u043e\u043b\u044c\u0448\u0435. EBITDA, \u044f \u0441\u0447\u0438\u0442\u0430\u044e, \u0447\u0442\u043e \u044d\u0442\u043e \u0440\u0430\u0437\u0443\u043c\u043d\u0430\u044f \u0446\u0435\u043d\u0430 \u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0440\u0430\u0441\u0442\u0443\u0449\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u00ab\u043b\u0438\u043f\u043a\u0438\u043c\u00bb \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c. \u041e\u0434\u043d\u0430\u043a\u043e, \u043a\u0430\u043a \u043c\u044b \u0432\u0438\u0434\u0435\u043b\u0438, \u044d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0432\u043e\u043b\u0430\u0442\u0438\u043b\u044c\u043d\u044b\u0435 \u0430\u043a\u0446\u0438\u0438, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442, \u043d\u0435 \u0434\u043b\u044f \u0441\u043b\u0430\u0431\u043e\u043d\u0435\u0440\u0432\u043d\u044b\u0445.<\/p>\n<p class=\"p p7\">\u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0431\u044b\u043b\u0438 \u0431\u044b \u0435\u0449\u0435 \u0441\u0438\u043b\u044c\u043d\u0435\u0435, \u0435\u0441\u043b\u0438 \u0431\u044b \u043e\u043d\u0438 \u043c\u043e\u0433\u043b\u0438:<\/p>\n<ul class=\"p p7\">\n<li>\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0443\u044e \u0431\u0430\u0437\u0443, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0437\u0430 \u0441\u0447\u0435\u0442 \u0440\u043e\u0441\u0442\u0430 \u0440\u044b\u043d\u043a\u043e\u0432 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0421\u0428\u0410,<\/li>\n<li>\u0432\u0437\u043b\u0430\u043c\u044b\u0432\u0430\u0442\u044c \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u043b Facebook,<\/li>\n<li>\u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u044b \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u044f\u043c\u044b\u0445 \u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0438\u0439 \u0438 \u043f\u0440\u044f\u043c\u044b\u0435 \u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0438\u0438 \u0442\u0432\u0438\u0442\u043e\u0432 \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430\u0445,<\/li>\n<li>\u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u0434\u0440\u0443\u0433\u0438\u0435 \u0443\u0441\u043b\u0443\u0433\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443 \u0438 \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u0438<\/li>\n<li>\u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u043c\u043d\u044b\u0445 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0439.<\/li>\n<\/ul>\n<p class=\"p p7\">\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u044f \u0443\u0436\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043b \u0432 \u0441\u0432\u043e\u0435\u043c <a href=\"http:\/\/www.cityfalcon.com\/blog\/investments\/will-twitter-follow-the-post-ipo-price-trend-of-linkedin-or-of-zynga\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f<\/a> \u0427\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u0444\u0430\u0437 \u043f\u043e\u0441\u043b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e IPO, Twitter \u043f\u0440\u043e\u0448\u0435\u043b \u0444\u0430\u0437\u0443 \u00ab\u044d\u0439\u0444\u043e\u0440\u0438\u0438\u00bb, \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0432 $75, \u0438 \u0441\u0435\u0439\u0447\u0430\u0441 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432 \u0444\u0430\u0437\u0435 \u00ab\u043f\u0435\u0441\u0441\u0438\u043c\u0438\u0437\u043c\u0430\u00bb. \u0415\u0433\u043e \u0446\u0435\u043d\u043e\u0432\u0430\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 Facebook \u0438 LinkedIn \u043f\u043e\u0441\u043b\u0435 IPO \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0440\u043e\u0441\u0442\u0430 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435. \u042f \u0434\u0430\u0432\u043d\u043e \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0441\u044c \u0422\u0432\u0438\u0442\u0442\u0435\u0440\u043e\u043c \u0438 \u043d\u0430\u043a\u0430\u043f\u043b\u0438\u0432\u0430\u044e \u0431\u043e\u043b\u044c\u0448\u0435, \u0435\u0441\u043b\u0438 \u0446\u0435\u043d\u0430 \u0443\u043f\u0430\u0434\u0435\u0442 \u0434\u0430\u043b\u044c\u0448\u0435.<\/p>\n<p class=\"p p7\"><strong>\u0420\u0430\u0441\u043a\u0440\u044b\u0442\u0438\u0435: <\/strong>\u0423 \u043c\u0435\u043d\u044f \u0434\u0430\u0432\u043d\u043e \u0435\u0441\u0442\u044c TWTR, FB. \u042f \u0441\u0430\u043c \u043d\u0430\u043f\u0438\u0441\u0430\u043b \u044d\u0442\u0443 \u0441\u0442\u0430\u0442\u044c\u044e, \u0438 \u0432 \u043d\u0435\u0439 \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u043e \u043c\u043e\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043c\u043d\u0435\u043d\u0438\u0435. \u042f \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u044e \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0430\u0446\u0438\u044e \u0437\u0430 \u044d\u0442\u043e (\u043a\u0440\u043e\u043c\u0435 Seeking Alpha). \u0423 \u043c\u0435\u043d\u044f \u043d\u0435\u0442 \u0434\u0435\u043b\u043e\u0432\u044b\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u043d\u0438 \u0441 \u043e\u0434\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439, \u0430\u043a\u0446\u0438\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u044b \u0432 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435.<\/p>\n<p class=\"p p7\"><strong>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0441\u043a\u0440\u044b\u0442\u0438\u0435:<\/strong> \u041e\u0434\u0438\u043d \u0438\u0437 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043c\u043e\u0435\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0430 CityFALCON \u043e\u0441\u043d\u043e\u0432\u0430\u043d \u043d\u0430 <a href=\"http:\/\/dev.twitter.com\/docs\/api\/streaming\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u043f\u043e\u0442\u043e\u043a\u043e\u0432\u044b\u0435 API<\/a> \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043e Twitter.<\/p>\n<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0420\u0435\u0437\u044e\u043c\u0435 \u0420\u043e\u0441\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 Twitter \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f, \u043d\u043e \u0443 \u043d\u0435\u0433\u043e \u0432\u0441\u0435 \u0435\u0449\u0435 \u0435\u0441\u0442\u044c \u043f\u0440\u043e\u0447\u043d\u0430\u044f \u0431\u0430\u0437\u0430 \u0438\u0437 250+ \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u043e\u0436\u043d\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c. \u0414\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 1000 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 - \u043e\u0434\u0438\u043d \u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0438 \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u2026 <a class=\"more-link\" href=\"https:\/\/www.cityfalcon.ai\/blog\/ru\/investments\/twitter-could-be-a-5b-business-with-2b-ebitda-by-2016-even-with-slowing-user-growth\/\">\u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435 \u2192<\/a><\/p>","protected":false},"author":1,"featured_media":647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[26],"class_list":["post-656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investments","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter Could Be A $5B Business With $2B EBITDA By 2016<\/title>\n<meta name=\"description\" content=\"We&#039;ll look at Twitter&#039;s opportunity in monetising its current user base, relative to Facebook and LinkedIn, and assuming that there is a further slowdown in user growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cityfalcon.com\/blog\/investments\/twitter-could-be-a-5b-business-with-2b-ebitda-by-2016-even-with-slowing-user-growth\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Could Be A $5B Business With $2B EBITDA By 2016\" \/>\n<meta property=\"og:description\" content=\"We&#039;ll look at Twitter&#039;s opportunity in monetising its current user base, relative to Facebook and LinkedIn, and assuming that there is a further slowdown in user growth.\" \/>\n<meta property=\"og:url\" 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name=\"twitter:site\" content=\"@cityfalcon\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruzbeh Bacha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" 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